Top Management Tips

Year: 2018

Creating Hotel Packages that Entice

July 20, 2018 /

Holiday traveller’s desire more than simply somewhere to stay. They would like to be able to eat out, go to local sites and attractions, as well as attend events. Why don’t you supply a valuable service for your guests by simply removing the guesswork from their itinerary decision making? Working with advertising teams for local attractions, events, and restaurants, will be able to enable you to design and up-sell specially-priced themed packages. Here is the way to begin.

Get behind it

First, let us address why you ought to make the attempt. Packages may boost profits and boost occupancy during slow seasons. Additionally, guests who purchase packages are not as likely to cancel their trips. It is possible to create packages that connect into popular styles and update them frequently to market repeat visitation. As an instance, you may include moves to a nearby museum with a unique exhibit such as Hobart hotel packages promoting visits to the Museum of Old and New Art (MONA). Creative hotel deals are also a tool to market your special attributes, like your award-winning restaurant or your own pet-friendly rooms.

There’s also worth to promoting and maintaining business for the regional area. If your neighbourhood is visually rich maybe in the arts, or even with historical landmarks or even exceptional culinary adventures, it is essential for your resort to work with neighbourhood attractions so as to improve tourism.

Consider your brand

If your business is a luxury hotel, do not consider these concepts as mark-down offers; this really is a value-adding concept. Your guests are not worried about saving money, but they really do desire more value for it. But if your business comes under the low-priced category, advertise the savings your visitors will appreciate as a consequence of bundle pricing.

Identify your target audience

The next step is to identify the visitors who you believe would make the most of the advertising. In your hotel is family-friendly, think about partnering with theme parks and museums. In the case where you’ve got a little luxury romantic getaway in Tasmania targeted at couples, consider cultural offerings and winery tours.

Integrate your add-ons into the package

Most travel packages include an accommodation element and an activity element, but do not overlook the in-house extras. It is possible to add even more value to the bundle by integrating hotel services like dining, in-room films, room service and spa therapies. You could incorporate the complete cost of this service inside the package or give the service in a discount so as to be perceived as cost-saving. This will encourage visitors to attempt your “complementary” offerings whilst you are increasing earnings.

Consider you timing

Packages should provide temptations to remain over the quieter shoulder periods if you have to fill your offerings. Business hotels in CBD’s are known to implement this over the weekend when they are not as busy. When there’s a particular event or festival happening, work together with the organisers to provide timely promotional bargains. You may also demand a minimum night stay to rise the booking period to maximise revenue.

Start small

Try two or three bundles to begin and track how they’re being received. Each deal ought to be tested for a minimum of six months. Avoid promoting more than five distinct packages at a time to evade minimising the effect. While it makes the most sense for your local partners to market the bundle, any participating business that accepts credit cards can additionally sell them. After the packages have been formally launched, be sure all local business partners list them on their various sites and social networking platforms, such as Facebook, Twitter, and Instagram.

Tips For a Successful Real Estate Business

June 25, 2018 /

Having a property business may prove to be rewarding on many different levels. Helping families and companies locate the perfect residence and home provides a very important service which could lead to substantial financial benefits if done correctly. This article explains the essential facets of conducting a real estate agency successfully.

 

The Business of Real Estate

 

To an extent, everybody’s life is influenced by property. Whether buying land, purchasing a new house or obtaining a commercial workplace, real estate agents play an essential role in organizing the smooth transfer of land from the vendor to the purchaser.

 

For the entrepreneur wondering just how to conduct a property company, there are lots of basic requirements for auction and online property sales that have to be addressed before soliciting listings and customers.

 

There are a couple of vital things you want to keep at the forefront of your mind:

 

  • Be known and know others in your town. It is essential to ensure you are a prominent identity in the community, but this does not have to mean spending big money on billboards or bus-seat marketing. It means driving about your region, meeting the locals, encouraging your regional retailers and suppliers and leaving business cards anywhere. Perhaps sponsoring your regional clubs or schools and advertisements in neighbourhood newsletters. Remember you are on display all of the time, so make sure you adorn your name badge with pride and you might be amazed how this little gesture may result in new clients.

 

  • Develop loyalty. That just means doing what you said you would do. Should you promise to get in touch with a client, get in touch. Schedule client contacts and frequently touch base with your previous customers; testimonials and repeat business chances are golden.

 

  • Understand your support warranty is quite significant. Many agencies have their own regular service guarantee, but you may as well personalise your own? The largest complaint about brokers is the lack of support and failure to follow up and stay in touch. You can differ.

 

  • The world wide web has revolutionised the way that people search for house prices. They are even able to get help to market their own property independently. The capability to provide quality customer service beyond what your customers expect is still in your hands as opposed to for sale by owner properties.

 

  • Learn how to prioritise. If you cannot prioritise, you might realise that your day is going to be spent focusing on non-dollar-productive pursuits and seeing your bank balance decrease. Before you go home every night, setup your following day and also be clear about what has to be carried out.

 

  • Do a mind-dump, write down whatever you have to do, then emphasize the six main things. Write these on a brand-new list and do them. Work through with another six and so forth. You will be amazed at the difference that will make for your everyday routine.

 

  • Multiple Listing Service. An expert subscription to a MLS agency is also a vital tool for a property enterprise. MLS provides the capacity of easing compensation and contract offers for agents, in addition to providing comprehensive levels of advice about a house. This allows for precise appraisals and provides crucial data for producing purchase contracts. The web has diminished the value of an MLS subscription to some degree by devoting the public with restricted MLS accessibility to boost customer attention. In many respects this strategy has proven effective as over 80% of home buyers use the World Wide Web to pre-screen houses they eventually purchase.

Tips For Operating & Designing a Successful Hotel

June 20, 2018 /

The following provides some advice that resort owners and developers should know for the most prosperous outcomes, beginning with a carefully-constructed idea and direction.

Being realistic from the beginning

It is necessary to comprehend what market will be targeted and to be sure the end product will probably be suitable for the chosen demographic. By way of instance, in the Middle East, hotel rooms are usually larger than ordinary, but the general facility ought to be tailored to match the purpose — it is too easy to get carried away with expansive thoughts. The food and drink requirements must be clearly outlined, together with any recreational/leisure/spa requirements, recognising that luxury and mid-market resort products require quite different levels and kinds of facility.

Get the detail correct

An effective resort’s design will be closely aligned with its idea and direction. We recommend spending enough time on the feasibility analysis – test the construction brief and do not rush. Have a look at prices and programmes, taking into consideration the detail of returns and value, and be certain that your hotel is economical from the beginning. This means considering whole life costs, not only capital expenses.

A comparatively affordable building to assemble may cost a whole lot more to operate and maintain, in relation to a marginally more expensive option with the ideal specification and high quality of systems and materials.

Location

Economy forces will clearly influence the location, as will closeness to complementary conveniences, but it is also a suitable idea to think about potential labour accommodation — both construction workers and hotel employees. There’s a significant cost attached to employee’s homes and transport, often a class resort occupying prime property will prefer to supply these off-site.

 

Availability of utilities and basic infrastructure in particular locations such as waterfront accommodation versus outback accommodation, is a further concern with possible programme and cost impacts if not easily offered.

Space, preparation and utilisation

Consider the orientation of this building, observing the sun path analysis, because this might decrease heating and cooling demands. For greatest efficiency, research the very best design of the floor plate, and also the effect of stair core location, the number of rooms per floor and also the width of corridors. Plan the location of key operational areas to prevent requirement for transport arrangements. Plan efficient back of house areas, to supply as much revenue earning space as you can.

Construction

Allow sufficient time for conclusion of the exterior and interior design ahead of procuring the contract and provide the contractor sufficient time to construct the facility. It is well worth comparing different procurement channels, making sure that every approach is correctly acknowledged, together with their various prices and hazard profiles so that principles of participation are clearly known before contracts are entered into.

Energy-efficient systems

An often-encountered issue is that of the less-than-efficient hotel mechanical, electrical and plumbing (MEP) systems. All these are made to work in certain ways, to attain the planned levels of efficiency. But it is typical for hotel maintenance teams to function the machine ‘their’ way, as opposed to just how it is intended to operate — hence negating the planned efficiencies.

MEP teams will gain an advantage from briefing and coaching, to make sure of their comprehension of the way the entire construction was created and intended to get the job done.

Sufficient resilience ought to be built into the electric system, with backup power supply to keep critical functions of this construction during power cuts as this is a key difference between hotel design and house design. Categorisation of all important systems will make sure that security priorities are apparent.

 

Sustainability

Recognizing an operator’s intentions for the asset from the beginning can affect the strategy to the layout and structure. An owner, who’s seeking to grow and on trade resources as part of an investment strategy will probably be seeking to build as cost efficiently as possible, to increase the opportunity for margin.

An owner using a longer duration mind-set and one that’s considering the operational prices and efficiencies of this construction in functionality will be available to the choices to spend more funds in the expectation of important operational cost savings. Bringing sustainability initiatives like the use of LED lighting instead of conventional light bulbs demands more funds but attracts long term cost advantages whilst being replaceable.

Marketing (Keywords)

First off you need to know the right keywords for your hotel. Initially, you will want to include the city or state within each of your local keywords. Broad terms such as “boutique hotel” or “small hotel” just will not work unaided. Encompassing the city name into your keywords is the first step when it comes to ranking well locally. For example: for a Tasmanian hotel “boutique hotels Hobart” will rank better than “boutique hotel.”

Getting your hotel out there and publicly known is the first and most critical step to a successful hotel.

5 Tips for Property Investment Companies

June 19, 2018 /
  1. Request business

Begin with with your present client and potential customer database. Figure out where the majority of your business comes from. The 80/20 rule states that 80 percent of your business generally stems from 20 percent of customers.

So, find out that those 20 percent are. They are very likely to be your best chances for new business.

  1. Consult your best customers to get a referral

Who better to have words of praise and spread the word in a happy customer? Your best customers are people who come back time and time and provide you a great deal of company whether they are constantly moving or building a property portfolio. They’re your winners and best marketing vehicles. Just request a referral and be sure that you thank them with a tiny token of your appreciation.

  1. Contact with previous customers

If you find customers who you have not heard from in some time, pick up the telephone and inquire how they’re going. You will be amazed by how many might have been meaning to about a problem they want solved or were in need of some property investment advice.

Communication is essential to developing customer relationships. Among the most typical reasons that customers leave is because they feel ignored.

  1. Follow up

It is great sales practice to follow up after a month or so, to determine how things are moving with the agent they have chosen.

Enquire if they are delighted with the amount of support they are receiving but do be careful in this situation. The last thing you need is to be viewed as a nuisance and indicate they have made the incorrect choice — no one needs that.

Ensure the conversation remains friendly, short, telling them you will be more than happy to submit a proposal if they’re thinking about a change of representative later on. It shows initiative and willingness to conduct business.

  1. Attend a local company occasion and work the area

Networking Is a great method of creating new business. When attending an event, here are useful methods for working the space.

  • Always bring lots of business cards.
  • Set a goal to meet 1 person every 10-15 minutes. You’re there to meet people and therefore don’t only stick to a single individual or with a colleague the entire night.
  • Attempt to create a relationship with other people by asking questions until you start about you or your organization. You’ll find this the best method to identify business opportunities.
  • Whenever possible, provide a prospective contact something before you request something. It may be as straightforward as offering to send them a post you have read which could be of interest or placing them in touch with someone. It’s not really ok to ask a complete stranger for either their business or even a referral without offering anything initially.
  • Always follow up. Do not let these business cards accumulate dust. Send them an email the next day stating it was fine to meet them and refer to something that you discussed. If you promised any advice, make certain to follow this immediately.

Networking is about creating new contacts not about creating immediate business. It’s a long-term investment which needs some effort on both sides to build mutually beneficial relationships.

Marketing maintenance

This is also the ideal time to evaluate the business, create new ideas and begin new marketing and advertising endeavours.

Here are suggestions to keep the organisation in order.

Survey your customers

This is a fantastic way to judge how customers are considering you, the amount of support that you provide. It is possible to obtain some valuable insights, which may be employed to improve the enterprise. A questionnaire is also a chance to get in contact with customers so be certain that you add a general comment or opinions question in the poll.

Maintain a watch out for complaints and common issues or issues raised as they are just another chance to delight the customer.

Cleanse your database

It is arguably among the most valuable company assets so ensure that your database is clean and current, and you have an effective website design. Based upon your degree of participation with customers and how big your database, it’s a fantastic idea to maintain this action in-house instead of outsourcing to another party.

Update your site

This can also be a fantastic time to rethink the way your site can work for you. If it had been developed by a web developer a while ago with no additional improvements since, odds are, the site is unlikely to be search-engine friendly plus, the appearance and feel is very likely to require an upgrade.

The recommended option would be to decide on a package that features content management, allowing you complete control and capability to edit web content (text and also pictures) fast and easily, directly from your desktop computer.

Managing Your Hospitality Business While Traveling

May 21, 2018 /

Technological advances have paved the way to the evolution of a new kind of entrepreneur – the “nomadic entrepreneur.” Imagine a life traveling around the world – visiting a new town every day. You sleep in one city and wake up in another the next day. It would be nice to experience such on a holiday, but what if it was part of your job?

There are many opportunities to earn online while traveling. There are various ways to become profitable in social media, blogging, affiliate marketing, and online stores. Because of these new opportunities, many individuals are transitioning to become location-independent – thus, the term “digital nomads”. This “trend” is not only for the newcomers. Even established businesses are making the switch and have fully embraced the idea of becoming more mobile.

What is a “digital nomad“?

New opportunities and different forms of employment have opened with the help of the internet. The Internet’s capabilities allowed people to combine work and seeing the world. As a traveling digital nomad, your foundation begins with your website. Many startups will have enlisted a skilled website designer to give them a strong foundation. The benefit of affiliating with a reputable web agency, is the ongoing support – your business might depend on it!

Actually, the term “digital nomad” is overused and is frequently associated to travelers who get by with smaller incomes and often look for cheap accommodations. But today, it can also mean a lucrative career combining power and freedom to travel without time constraints. If you Google it, you will be surprised to find an abundance of business success stories which have all been prepped while the individuals are on the plane or on the road.

This lifestyle allows for freedom, but like all businesses, there is risk involved. Where possible, it helps to have an investment property strategy in the area you most consider home. Property investment will generate income and provide you with a contingency plan if the business declines.

A digital nomad worth following is Kisha Mays. She is the founder and CEO of Just Fearless. Her company helps women entrepreneurs expand into international markets. Seventy percent of her year is spent managing her team while crisscrossing Malaysia to Singapore to Italy to India. Her team consists of 17 staff and freelancers. You will be amazed to know that her company’s annual revenue was around $US 5 million for 2015

and her take home was about 75% of that amount due to low overhead costs of running her business. Another thing about being nomadic is that all her living and transportation expenses are tax-deductible. She advises aspiring digital nomads to hire freelancers, outsource, and allow to work-from-home, or the office.

Another individual to reckon is Scott Leonard. He grew up sailing and it has been his long-time dream to head off into the sunset with his family. Professionally, Scott runs a financial planning firm. In order to merge his passion in sailing and providing for his family, he sold his home to buy his boat and did the same thing with most of his belongings. He was then set to prepare his employees. Since then, he has been managing his financial firm from the seas for three years.

As expected, his clients were nervous at the time he set sail but his company, Navigoe has been progressing at the same time. He flies back for ten days every quarter to meet with clients while the rest of the year is spent aboard or off exploring with his family. From 100 or so clients, Navigoe is now a thriving company with 125 clients, six employees, and an annual revenue of around $US 2 million.

By now, you must be itching to know just how to do it – how to travel while still make a living.

8 Tips For Managing a Business From a Hotel Room

  1. Transparency

You hear all the time. Transparency is the key to keep clients happy. Letting them know about your plans, keeping them informed that you will be managing things away from the office will set their expectations properly.

  1. Research potential Internet issues

Internet is the utmost crucial factor to consider when managing your business while traversing the globe. Research any limitations of the areas that you will be visiting. The limitations include banned platform or apps such as Vimeo in some countries.

  1. Manage your time-zones

Exploring the globe would mean you will be on a different time-zone. Manage your travels well and make sure you are reachable during your business’s office hours. If you own a luxury resort and you offer romantic getaway packages, customer contact can be very frequent, so employ a team in the appropriate time-zone to assist.

  1. Get used to Skype or Google Hangouts

In situations where you need to have a face to face meeting with clients, you can make use of Skype or Google Hangouts. This is also a good tool for touching base with your team and share documents. Collaborators can easily communicated using Google hangouts. The experience is almost the same as if you are in the same room for a meeting.

  1. Be inspired

If you are looking for fresh ideas for your business, take inspiration from the places you go to. You draw inspirations from your surrounding which you can then use to expand use business. You have to note, though, that you need time to conceptualize new ideas.

  1. Make use of management tools.

Management tools can do you wonders. They can help you execute strategy, engage with customers and employees. It will also give you real-time view of your company’s performance.

  1. Automate

Success of your nomadic lifestyle and business lies with how much repetitive tasks can be put on automation. The wide variety of automation tools will take care of tasks such as documents and records management, invoicing, customer relationship management, and even your social media. Freeing up time on some tasks allows you to focus more on the real deal that generates money in your business. Automated systems are great for client contact when the time zones are different. Let’s say you own a luxury resort, an online booking system is invaluable.

  1. Set a goal

Do not allow to be completely on a holiday mode when traveling. You still are in charge of a business and its success in the future, so set goals for your company. This helps you to direct your time appropriately.

Enjoy comfort away from home!

The New Way to Market Online in the Digital Era

May 8, 2018 /

Consumer habits are changing at a fast speed, which means entrepreneurs and marketers need to rethink how individuals wish to buy or take on a service such as tree removal and why. While radio and TV played a more powerful role in marketing ten years back, today, with cutting-edge technologies, behaviour is connected to the internet world and the hottest gadgets.

Why is it important to learn and know your clientele?

Every startup needs customers since they will directly affect sales and general gain. As soon as you know what the marketplace lacks and exactly what your customers are expecting, you can readily fulfill their requirements. Do study, examine surveys and gather as much info as possible about the target market to your goods.

What does electronic transformation suggest?

Generally, electronic transformation signifies the integration of technologies into all facets of people’s lifestyles – from the way we store data, even worth, to what programs we use to facilitate our expertise with the entire world. From an organization’s perspective, digitizing actions and procedures can go so much as to become connected with new tendencies, such as cybersecurity and artificial intelligence, to update functionality and earnings development.

To be more exact, based on the MIT Center for Digital Business, businesses that have adopted digital transformation will be 26 percent more rewarding than their ordinary business opponents and revel in a 12 percent greater market evaluation.

Thus far, people have adapted to the new era of technology, from shopping online through telephone or tablet computer to adjusting their thermostat in the car before coming home. One thing is clear: We can just proceed. No turning back again.

How do digital advertising promote companies?

This method of marketing relies on client experience and the best way to effectively react to the needs and histories of individuals that want to purchase or invest. In other words, digital marketing accounts for the marketing of products or brands via digital media. Through social networking stations (internet, TV, radio), individuals may examine marketing campaigns to comprehend the pros and cons of the business.

Forbes Communications Council is an invitation-only community for executives in powerful public relations, media strategy, creative and marketing services. Can I qualify?

It is a revolutionary fad – customers are not fully determined by what advertisements say since they’re also able to look for reviews, relying upon the opinions of the others. If someone is looking to undergo a home extension then they will look for reviews about some home renovation builders and compare their skills, quality of work and price, all at the touch of their fingers and within minutes. People today prefer businesses they could trust, which has come to be a prime standard in establishing a promotion plan. What’s more, prospective customers are interested in businesses that truly understand them and also have established a more personalized interaction so as to reply to their expected needs.

How do you market your company on the internet?

Search engine optimization refers to the very top of Google’s search engine results page. If someone Googles a word or term as well as your brand is connected to it, then you would like your title to appear on the very first Google page. Ensuring you get there entails SEO understanding and navigating Google’s core search calculations, which is not a stroll in the park.

Managing a website and also a Facebook page for the company is the way you attract clients and readers within an engaging and rewarding manner. These approaches take some time, but in return they deliver in reputable fans who will provide credible opinions. Ensure that you post consistently with high quality articles because customers have high expectations.

Even the LinkedIn community is a strong one, and people can quickly associate with other people in their preferred industry or market to help spread their message. To participate in powerful classes, you have to spark curiosity about your company with strong incentives, dependable content and approaches. Do not rush into things unless you’re sure your values and the way individuals can actually benefit from your job. If you are a business specialising in tree pruning services than look towards optimising content geared towards tips about tree health, how to know when a tree is withering away and needs removal, etc.

To adapt to quickly changing consumer habits from the electronic era, it is important to market your company on the best-known sites by minding SEO strategies, blogging and Facebook and LinkedIn classes.

Mistakes to Avoid When Marketing Your House

March 28, 2018 /

One of the major reasons why a house may sit on the market without any potential buyers could be that your marketing strategy is not effective. You might want to reconsider your marketing approach, especially when your listing is about to expire, in order to improve your chances of a sale. Some real estate agents may blame the appeal of your property; however, an excellent marketing plan can ensure the sale of any property.

A positive and skilled real estate agent would be very useful in devising a good marketing plan and provide a good buyer advocacy service. It is advisable to interview prospective agents to gain insights on their marketing approach before deciding.

A “For Sale” sign on your front yard or an advertisement in the classified section is no longer sufficient in enticing potential buyers. With the real estate market getting more complex every day, you will need to work out a marketing strategy with your real estate agent to cover more ground by using all types of media. You can start with offering incentives to entice prospects, create a virtual tour of the property or placing it online. These tools can help you in the competitive market and ensure that your property will be noticed.

Read through the following common marketing mistakes that sellers make to avoid having your property left in the dust. Avoiding these errors allows you to find better methods to attract your demographics of buyers and increase the likelihood of selling your home.

Mistake 1: The online photos of your property are unattractive.

One of the most essential marketing tools you have is the set of photos you take for online listings. Your online photos could be the key factor that attracts buyers to arrange an inspection. If the quality of your photos is bad, and the photos are blurry, there’s a tendency that the buyers will skip your listing.

Photo Do’s:

  • Ensure that any high resolution photos are optimized before uploading them online.
  • Sidewalks or neighboring properties and other unrelated areas must be cropped out from the images.
  • Ensure that the orientations of the photos are correct before posting them.
  • Include as many photos as possible that highlight the unique details of the property.

Photo Don’ts:

  • Don’t use dimmed pictures or images that show clutter.
  • Don’t include pictures of your pet animals.
  • Don’t just post a single image of the property’s exterior without any description.
  • Avoid selfies or images that include your reflection.

Mistake 2: Your listing description is not informative or featureless

Having a captivating online description is also very helpful in drawing buyers to check out your listing. This could is a great opportunity to explain why your property would fit their needs and why it is a good investment. Great captions could spark their curiosity and entice them to visit your property.

Listing Do’s:

  • Emphasize any distinctive or appealing features in your property, this does not mean talk up the armadillo rugs you will not be leaving there but instead specific layout features.
  • Endorse how adaptable your property is by describing the features in terms of potential function.
  • Use constructive and diverse adjectives to liven up the description.
  • Post your internet listing on as many websites as possible.

Listing Don’ts:

  • Don’t forget to include contact information.
  • Don’t forget to include your home’s best features, and provide more than simple basic information.

Mistake 3: You are tied down to traditional marketing methods.

In order to make a successful sale, you must keep up with the fast paced real estate industry. You need to stay on top of online marketing techniques for a more versatile strategy. You may want to choose a real estate agent who is savvy with the latest forms of technology.

New Marketing Do’s:

  • Think about creating a virtual tour. This offers viewers with a 360 degree view of all the rooms in your estate, enticing curiosity. A virtually staged tour ensures that your property is way on top of the market.
  • Promote and advertise your property using blogs, informal websites, and real estate listings sites as well.
  • High resolution photographs of your property on the listing website must be printable.
  • Make the information and images of your listed property sharable so that visitors are able to share it with their contacts.

New Marketing Don’ts:

  • Don’t neglect to use traditional marketing methods in favor of all new ones. Old methods can still be effective such as home staging, making a combination of both the most efficient way to sell your home. You can seek assistance from Brisbane interior designers or interior styling services to make your home more appealing while in the staging process.
  • Don’t stop advertising in your local newspapers or magazines. House sale ads printed in the classified can still reach a wide audience. Maximize all printed media that can showcase your property.
  • Don’t reject new marketing ideas right off the bat because you are unfamiliar with them. Collaborate with your real estate agent and consider his suggestions. Always remember that more exposure can lead to a wider audience of potential buyers.

Mistake 4: It’s too difficult for buyers to view your property.

Looking for perfect home takes time. Like shopping, your buyers may need to inspect the property more than once before they make their decision. You can make their life easier by making it effortless for them to come view your property. Otherwise, they will skip your presentation and go to your neighbor’s instead.

Viewing Do’s:

  • Take time to make yourself available for private viewings making sure your decoration and design is appropriate to your buyer.
  • Stage your home to be in a buyer-ready state. Make it marketable by removing personal items, tidy, and clutter free to ensure that it is ready for viewings at all times.
  • Inform your real estate agent to give you a heads up before a visit so that you have time to tidy up and make any last minute arrangements.
  • Place a lock box on the property so that your agent can easily access it when you are not around

Viewing Don’ts:

  • Don’t require more than 24 hours’ notice for the ocular inspection.
  • Don’t restrict your property’s viewing times.

Mistake 5: There are no incentives for buyers to visit your property viewing.

Sellers normally want to avoid incentives due to the extra cost, however, it can make the open house more inviting and the property appealing enough to get as many potential buyers as possible. So if you have decided to hold an open for inspection, go the extra mile and offer incentives just as commercial property sales do.

Marketing and Managing a Basketball Team

February 26, 2018 /

Your team might not be competing in the top leagues but simply because you’re not Real Madrid, the L.A. Lakers, New Zealand All Blacks or Boston Red Socks that doesn’t stop your team from getting the recognition and support it deserves.

Could anything be better than hearing the sound of cheering supporters at your gamesor having new players in line waiting for a place in the team roster or even more, have sponsors yearning for you to have the name of their brand on your team basketball jerseys?

Regrettably, all of this would not just happen magically, time and effort have to be put in place if you really want to stand out there. However, the good news is that many affordable and sometimes freeways exist by means of technology to promote your sports team.

In this article, we’ll look into a few marketing ideas you can implement in your sports team both on and off the web to attain the fame, support and fans you so desire.


 

1. Develop a Free Professional Website Using WordPress

What do you think anyone would do when they hear your team name at first instance and want to find out more about your team? More often than not, the first place anyone would want to hear your team name at first instance and want to find out more about your team? Your guess is as good as mine, they’ll Google it up.

At this stage of technological advancement where virtually everyone owns a smartphone and has access to the internet, they wouldn’t hesitate to search the web for information on any subject they desire.
It is therefore very important that you take advantage of the internet and market yourself.

 

Not to get any valid information about your team from is your team’s website. By having a professional team website, you can make a very good first impression to information seekers. The possibility also exists that potential sponsors would make a first stop at the team’s website. If for any reason your sports team doesn’t have a website yet, you can worry less as it has become even much easier for a layman to create a website without being a highly advanced web agency. By using WordPress, in just a few minutes anyone can create a professional website.

Being an open source platform and completely free to use remains one of the greatest reasons for the widespread success of WordPress. Additionally, there’s the availability of a wide range of free high-quality themes that can give a website a totally unique look in just a click.

Functionality can be further extended on WordPress platform by using plugins that can perform almost any imaginable task, consult professional website designers for pointers on how to get the most out of WordPress.

2. Build an Email Newsletter

Email is an important communication and marketing tool that has been around for a long time. You can easily set up and manage professional email newsletters by using providers such as MailChimp. This service is completely free to use up to 2000 subscribers. To keep players, fans, and volunteers well informed about upcoming events, games and other activities, email is a very handy tool.
It is also a very effective means to keep in touch with your most loyal fans and send them such items as thank you notes, exclusive content as well as bonus material just to let them know you appreciate them.
How can you tell who is your closest fans?
Just as in your everyday internet usage, you only give out your email address freely and without much thought to things you trust and have interest in, right?
Hopefully, your answer was ‘Yes’.
This applies to other people too. If they choose to sign up to your email list, it simply means they have trust and interest in you, and you should accord such people their well-deserved respect.

3. Have a Social Media Presence

As of today, almost everyone belongs to one social media platform or the other.
You can imagine that I and my mum are Facebook friends. That summarizes it all!
Other than their wide audience, another great feat of social networks is that almost all of them are free to use. Consequently, they can serve as a cheap means to promote a sports team.
Fans can connect directly with their favourite teams using the available social networks, interact with players and keep abreast with important news and happenings in the team. Build your presence and soon enough everyone will be able to recognise your teams’ basketball shirts from a distance.

4. Word of Mouth Marketing

Prior to applying social networks and website, why not leverage one of the oldest marketing means known to humanity? You have connections to a large extended network of families, acquaintances, and friends of your team members although this is determined by the size of your team. People known personally by you or others are often excited to show support. Why not try to indulge them? This can simply be done by asking players, club members and volunteers to spread the word about any upcoming events and games.

For this to work out, you must first of all actively keep everyone informed as your club members can only tell others of things they themselves are aware of.
You can leverage the already mentioned mailing list to keep your loyal fans informed at all times and kindly ask them to pass on the information to others.
This can also be applied to online marketing measures. For instance, you can ask family members to invite their own friends to Facebook events.

4 Tips to Market Your Photography Business

February 20, 2018 /

You have started your dream photography business and now awaiting clients to hire you. Please do not waste your money on traditional adverts such as an ad in a magazine or newspaper, they are mostly worthless. I have tried them all and realised that they don’t work especially when there are so many free photography marketing tools you can make use of.

The advent of social media has revolutionised virtually every industry and instead of wasting your money on advertising that won’t make your long-term dreams comes true, use the social media and digital trend to gain attention for a much lower cost.
Imagine having many people going crazy with your photography business to the extent that they keep sending the friends and love ones your way. Thinks about what it would be when you show up in search engines like Google for your desired result. Think about having so many people finding your business to meet your profit goals without spending a huge amount of money on advertising. Learn how to develop your brand marketing in a meaningful way for your photography business.

1. Google Business Pages

Ensure you add your location to your keyword such as Wedding Photographer Dandenong Ranges so people can see what they are searching for. When you search on Google and include a location, the search engine platform adds you to their business listings. They put the listings BEFORE the organic listings in their rankings. These listings are free, so go and get one now!
If you want to show up in the local listings, it is crucial to completely fill out your profile and start getting reviews. Ensure you upload some images too as they usually show up in the search results. When people are searching for a photographer, you will be seen easily on Google search engines. Images that are clear and represent your business are crucial as clients will want to see examples of your work before hiring you.

2. Automate your Social Media posts

A super powerful way to promote your business is using social media sites such as Facebook, Twitter, Snapchat, Pinterest, Instagram, and Tumblr.
While these social media platforms can be beneficial, they can also be distracting and you have to be super careful not to waste a bunch of time on these platforms. For instance, you can post on your business page on Facebook and may end up watching funny videos a few hours later, thereby forgetting to post to other platforms. IFTTT is a free software that allows you to automate your posts and will prevent you from wasting much time. By using IFTTT, you can post on a platform and then have it automatically post the same content on other platforms. This is how to get the best response while wasting the least amount of time.

3. Blog as often as you can

One of the best ways to let Google know th

at your site is still active (which gives you better rankings) is to have fresh content on your site. Customers on the other hands w

ill know that that you are busy and also mean business. I often wonder if a business is still running when their site hasn’t been updated for months
If you don’t have many shots, show some personal work or spread out your posts (do a few images one at a time instead of all in one big post). It is very important that you post contents that your clients are eager to know. For instance, portrait photographers may post about what to wear to a session whereas wedding photographers may want to put out a series on their blog with tips for brides for having better wedding photography (such as not getting ready in a church kitchen or hiring a professional lighting company). Your customer’s values you and see you as an authority on a subject. You could blog about various relevant subjects such as lighting tips for better photography or the most popular Melbourne wedding photo locations for summer.
Ensure your website is SEO optimised for search engines so that can attract clients who are searching the internet for a photographer like you.

4. Network with other professionals
Use the power of networking to improve your photography business by getting involved with other professionals in your local area. Business owners are usually loyal to each other especially when you are also promoting their businesses to your clients, and they’ll be sure to reciprocate.

It is also essential that you network with other wedding professionals to share ideas about the photography industry. Sharing clients doesn’t mean you have to compete for them. Marketing and business branding are critical activities for your business and ensure you leverage the above opportunities to increase the visibility of your company.

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