Top Management Tips

Category: General

Business Content Writing and Sales Copywriting

Content writing and sales copywriting are among the most popular services that businesses outsource. It’s the cornerstone of this content advertising process that has been proven highly effective in generating inbound traffic for business. If your articles frequently provide relevant, usable and technical answers, more people will respect you as a professional and will favourably patronize your providers over others. A company has two options for generating digital content. The first choice is to set up and fund an in-house content writing team. The second solution is to outsource content writing to a third party supplier. The best option is to outsource content writing to a third party service provider and there are 3 reasons for this:

Lower Cost Alternative

Outsourcing streamlines cost by capitalizing on relative cost advantages. When you outsource gift, you simply pay for total productive hours worked, you do not pay benefits and they’re accountable to their own costs of the company. When you put up an in-house content writing team, you pay a fixed salary and benefits to all team members. You also incur extra costs per item on your monthly budget. This includes rental distance, Internet bandwidth usage, supplies and power.

On Time Delivery

Third party service providers are very professional because they understand the value of getting content published on time. Since content production is their core competence and main enterprise, third party service providers can better focus on the quality and timeliness of its deliverables. Given these advantages, how should you outsource content writing for your enterprise?

Outsource SEO

Search Engine Optimization helps your articles get found online. Including web copy, blogs and posts, which are posted on your site, social media and relevant community blog websites. The search engine optimization professional will research the best keywords for your content author to use. In case you have an existing web developer, SEO will have the keywords incorporated in descriptors; meta and title tags to boost the visibility of your site.

Search Engine Optimization is a growing profession because it is an ability that it is in good demand. You can discover good candidates in freelancer websites, online job markets or connect with professionals in social networking networks like LinkedIn. Outsource your content writer. Content writing is among the most popular online tasks. You may locate candidates for articles writing on online job sites, community billboards, social networking networks and freelancer websites. However, not all of them are great.

So as to find the best content author for your company, you have to outline your qualifications:

  • High degree of proficiency in spoken and written English
  • Appreciable degree of knowledge in SEO principles
  • Ability to write in different styles such as;
    • Informative Story-Telling
    • Undertakes comprehensive study
    • Patient, meticulous and detail oriented
    • Disciplined with deadlines
    • Ability to write short form and long form content

It’s well within reason to check the writing ability of the candidate. It’s wise to cover this test to relieve concerns you might be a scammer. If a candidate fears you’re scamming to have a free article, you might not elicit their very best performance. It’s not enough that you can find content Writers and SEO professionals that match your qualifications. You should choose the selection process one step further by conducting due diligence steps such as:

  • Contact preceding customers
  • Run a simple Google check
  • Assess their social networking accounts

Content writing is not just about finding good writers and asking them to create blogs, and posts. The practice is much a science as it is an art. Theoretically, content promotion is more of a procedure than a digital strategy. Demand patterns have become unpredictable because preferences can be affected by social networking, and other online channels. That being said, when you outsource content writing for business, you need to know that the content should not remain stagnant. It should remain dynamic just as markets and your audience continue to evolve.

 

Business Advice: Networking, Mentoring, and Support

Small businesses should get the most out of experience available — knowledge is power and so is receiving business owner advice. Build your knowledge at which you can and do not enter something with your eyes shut. Brief yourself, get briefed by other people and in the event that you still have knowledge gaps, work with those who can fulfill them. If you can, reach out and be proactive to find your perfect mentor: I have quite a few mentors, I have always had mentors throughout my professional career. They tell me how it is, as they are frank and honest. They will help me but will not take the decisions for me. I believe that the mentor-mentee connection is a very personal one and one that must be worked at. If it’s a good one, it’s mutually beneficial and can open doors for you and your company.

You need to reach out and be proactive. Very good business mentors are busy running their companies. You need to attend important events — and might need to attend more than one to meet the ideal mentor, to network or to gain support for your business. If you discover someone you get on with and respect, never hesitate to ask them questions about who they are, and how you both may be able to help each other out within the networking field. To do this right, you have to know what networking really is: media is a connection. You can’t consider it in any conventional sense, you cannot box networking; you cannot explain it away using jargon. Networking with, and mentoring as small business advisors in its broadest sense is extremely easy, effective, and is about helping and supporting people.

A few quick top tips:

  • Help others, you never know who you will meet and who they know.
  • Attempt to work out which sort of networker is sitting before you.
  • Do not go into media events with the ‘what’s in it for me’ mentality, rather, connect and network with others with a positive mindset.
  • Developing a networked community takes time and dedication, do not think it will happen overnight, you have to work for it!
  • Be truthful with your answers, if you can not help somebody, say so.
  • Think dynamically about who you may be meeting, if you can not help them, perhaps someone in your network may.
  • Be engaged, do not be dismissive, do not forget the person you are talking to is passionate in their area too, and may just be looking to expand their own network.

When times are tough expert advice is invaluable. Some of the most advanced and fast growing companies have started up during recessions, since it is when markets change, existing suppliers fall out and the following recovery could give a boost to growth. However, economic conditions can be volatile and opponents can be very defensive about their rankings, so advice is vital. Financial management is critical since the creditworthiness of consumers can be unpredictable and when you sell on credit, you will need to make certain that you will get paid. A good accountant can make a major

difference and as a lender, we like to see that companies have sound financial systems and guidance.

Think hard about who will be the best match for your group. The best piece of advice I ever had was to be certain that you work with a group that matches your abilities and attributes. Do not recruit in your own picture. That way you compensate for any weaknesses, learn from their strategies and provide yourself the ability to play to your strengths. The same applies to a community or mentoring relationship.

Why Corporate Catering is Best

Significant clients need the utmost attention. For one-on-one meetings, treating them to a deluxe lunch functions is just fine, but what about larger groups? If you have got a significant board assembly or sales pitch coming up, you may want to think about getting prepared meals brought right to your offices.

With corporate catering, you can get high quality meals for your customers without the fuss of visiting a restaurant. The catering company may come in to create your whole meal before the customers arrive. Caterers who deal with corporate accounts nearly always provide a choice of décor which brings a high-class element to your meal. The table where your buffet is set up can have the best linens and dishware, ensuring that your customers are impressed.

In regards to the food, corporate catering is a superb way to offer meal options that everybody will love and talk about. With your buffet-style lunch or all day breakfast inspired spread, you can have a multitude of choices in which appeal to even the most discerning customers. Plus, these corporate caterers can even set up cold and hot stations for your meals. That means eggs, bacon, waffles, and pancakes for breakfast, or hot sandwiches and soups for lunch. Doesn’t this all sound extremely delicious? But wait, there’s more! Other popular items include fresh fruit, mixed salads and dessert trays piled with cookies and brownies – ticking the box of every single client attending your event.

When you have tried corporate catering, you will never return to ordering boring boxed lunches again. Clients are much more impressed with an elaborate food spread complete with all of the foods they may want. Additionally, it provides an element of class to your meeting, as there is a wide range of delicate foods to appeal to every client. But when you weigh up your options to cater, or not to cater, just think of all these wonderful benefits that come from catering a large corporate event. As opposed to eating with plastic tableware from Styrofoam boxes (what corporate company would want this option), however, when you use catering, your clients and customers will use real silverware and dishware to enjoy a tasty meal, making the function one to remember.

Business catering also works nicely for in-house meetings or events. In case you’ve got a significant training for your executive staff coming up, why not treat them to some wonderful lunch to divide the day up? It’s also perfect for staff appreciation events, holiday parties and special event parties to observe a team member’s retirement or anniversary with the business; many corporate caterers also offer quality beverages like wine from yarra valley wineries. These periodic investments in treating your employees to a particular meal will definitely pay off as they realise that their employers value their hard work, treating them with an amazing, hassle free feast.

Business catering also can function for evening occasions if you have them, or are considering to host an event. A number of businesses have an annual celebration, whether it’s for the holidays, a fundraiser or a meeting of shareholders. Whatever the case, these formal day parties got the attention of a corporate caterer who’s experienced in working in a corporate setting. These caterers know that look, food quality, and amazing service are all extremely important in regards to those events, so they have the ability to supply the best catering services for your occasion. One I recently attended was amazing, being inspired by vineyards in the yarra valley; they had used ingredients sourced from the area and paired them with relevant wines.

If you are considering having a company event catered shortly, contact local catering businesses to inquire about their company catering experience. You’ll realise that those with specific expertise in a business setting are the best suited to the job. A catering event is the perfect addition to any corporate setting, as the hassle free feast will be surely one to remember!

Enhancing Employer-Employee Relationships With Technology

The employer-employee connection is critical not only to preserve talent, but also expand your own company. That is the reason a lot of businesses are investing in constructing this relationship. And it all begins with confidence. Since the 2016 Employee Job Satisfaction and Engagement Report in the Society for Human Resource Management (SHRM) found, 55 percent of the almost 600 workers surveyed reported trust between management and employees is extremely important to their job satisfaction.

When workers respect and trust their employer, they’re happier, participating more and work harder. When they don’t – which is much too common – they could be seeking to jump ship. So where does this leave management?

It is time to invest in technology solutions that can help companies improve their connection with their staff. Technology helps ease trust throughout the business by linking employees at all levels. It produces a culture of open communication and transparency which provides workers a voice and enables leadership the chance to train and enable their employees in a quick and convenient manner.

Here is how you want to use technology to boost your employer-employee connection:

Track Goals With Performance Analytics

People analytics is flourishing right now since it permits you to correctly monitor and measure your worker’s performance and determine real-time outcomes. And performance information may be utilized in many various ways. As an instance, it is possible to readily share progress reports to anybody at any moment.

Let us say earnings in a laminated-specialised timber constructions business are underperforming through a huge new product launching: Management can share these real time reports together with their sales agents and look at exactly what architectural timber products will need to be promoted more. This may influence far better product placement and rep behaviour in real time rather than awaiting reports the following day.

Use these reports to collaborate with workers to establish goals. Present them with performance information to show them where best practices could be implemented to enhance their earnings and help them better handle daily pursuits. When workers see their supervisors invest in helping them enhance their performance, they’re more inclined to trust and respect them.

Communicate Better Via Video

Employees need more input from their supervisors. Actually, Zenger Folkman’s 2014 Feedback: The Powerful Paradox research of 2,700 companies and workers discovered that 72 percent of workers believed their performance will improve if supervisors provided clinical feedback.

Communication tools such as video programs allow employers to construct a more confident staff. Rather than quitting a sales rep figuring on how to correctly handle tasks such as cleaning a revenue floor area or building promotional screens, they’re permitted with comprehensive directions from a higher level supervisor.

Video technology joins people visually, which makes it easier for the coach to show how to execute specific activities and to allow the trainee to observe just how things are done. Linking higher-ups with low-level employees through video is particularly useful when there are difficulties from the shop. Managers may see results without needing to visit a number of places.

When armed with these tools, supervisors are more inclined to offer the ongoing, constructive comments workers deserve. This will enhance performance because workers are going to feel more confident in making decisions, which helps them fulfill expectations. Subsequently, workers will start to be understood more for their successes and feel more motivated and engaged while the direction they trust and esteem acknowledges their hard work.

Supply Training On Demand On Your Cloud

Cloud computing service providers have given businesses the ability to equip their employees with on-demand training substances, such as job descriptions, procedure documents and interactive on-line coaching tasks. Employees are now able to learn at their own speed and remain educated on upgraded corporate policies and some other shifting initiatives. This is particularly beneficial in ensuring compliance throughout the organization.

But how do they remain in the loop whenever they do not know how to get the training materials? Make it effortless for them. Show them the fundamentals of obtaining the internal net portal and the IT managed services or support services so that they can come across these employee development alternatives.

Apart from saving paper, electronic checklists are better because they can be updated and modified in real time. This means that you can quickly prioritize job lists to your workers. They love this since it helps them see the big picture and determine what’s absolutely crucial, and what could be done later in the day.

Companies will need to change focus on creating confidence and esteem to keep top talent and also to guarantee large-scale expansion. When workers feel as though they are put up for victory, they anticipate their company and will go to great lengths to attain their objectives.

Are you leveraging technologies to enhance the employer-employee relationship?

Be First Best or Different

First Best or Different“First, Best, or Different is one of those exceptional books that changes the way you think about marketing and entrepreneurs. I highly recommend this book.” Manny Fernandez, Chairman Emeritus, Gartner Inc. Innovative Marketing and Sales Strategies for Niche Markets Are you an entrepreneur, small business owner, or corporate marketing executive with questions like these? What viral marketing methods are most successful?. What direct mail marketing tactics create the most new leads? How can I optimize my website and increase traffic? How can I motivate and retain my top sales reps? How do I choose the right Public Relations firm? What is podcasting and how do I get started? What outdoor advertising techniques work best? Get answers to these questions along with practical advice on over 100 topics.

Written in plain English with short easy-to-read chapters, this book demystifies niche marketing by delivering easy-to-understand definitions and practical suggestions. About the Author John Bradley Jackson brings street-savvy sales and marketing experience from Silicon Valley and Wall Street. His resume also includes entrepreneur, angel investor, corporate trainer, philanthropist, and consultant.

Buy Now from AMAZON

The Top Five Reasons To Hire a Funny Motivational Speaker

hire a motivational speakerA while back, I came across a really motivating article about what can motivate people more. I have sat through a number of business courses for managers and business owners and found that the ones that motivated me the most were the ones that were a little different and sometimes even humorous.

“When the time comes to  host a business conference, meeting, or assembly and you’d like to kick it off with a keynote speaker, you’ve got a big task ahead of you. There are all kinds of motivational speakers out there, from Christian keynote speakers to motivational magicians. However, anyone who’s seen one can tell you that [clean, of course] comedians make for the best motivational speakers. Aside from the fact that laughing with a group of your coworkers has been proven to improve performance and goal achievement, there are a lot of reasons why you should consider hiring one.

Laughter is Contagious

The main reason that comedic speakers are so effective is because they bring the whole room together and give them something to bond over. It’s a time for employees to let their business-casual guard down and have a little fun. When everyone in the room is laughing at the same thing, it’s a true bonding experience that can greatly benefit the company. Not only that, but it will give the employees something to talk about over coffee or at the water cooler, which helps to build relationships within the office even when certain employees aren’t very outgoing or willing to strike up a conversation.

Humor is Easily Absorbed

Let’s face it – your employees are going to be a lot more inclined to listen to something if it’s making them laugh. If they’re laughing, they’re not bored, and if they’re not bored, they’re engaged. It’s all too easy for even the top motivational speakers to lose the attention of the audience due to boredom. If everyone in the crowd is yawning, you can pretty much assume that they’re not absorbing anything that’s being said. Better go the safe route!

Laughter Reduces Stress

Everyone knows that during the peak times of the year, everyone’s job can get a little stressful. This might create hostility between coworkers, anxiety about going to work, or just general stress about meeting goals. Since laughter causes the brain to release serotonin, it’s a definite aid for stress relief.

Whether or not your employees are stressed out should be a major concern of yours. Stress-related illnesses, including insomnia and even heart conditions, are a very real issue, and work is one of the biggest sources of stress in people’s lives. If you can take them out of a stressful environment to give them a boost of serotonin and a dose of fun, you’ll be the one to reap the benefits. Not only that, but it’s been proven that laughter increases mental alertness, which is great for stimulating the workplace environment and getting a message across.

Fun Equals Productivity

Whenever your employees are having fun at a work-related event, you can assume that they’re participating, since it is enjoyable. Participation and productivity go hand-in-hand. There have been studies that show a direct link between a corporate culture that incorporates good humor and employee satisfaction. Who do you think is going to be a better worker – an employee that likes his or her job, or one who is totally dissatisfied?

When it comes down to it, everyone in the workplace can benefit from a little fun, so what are you waiting for”?

Original Article can be found here

The Value Of Damaged Art – From The Insurer’s Perspective

The Value Of Damaged Art - From The Insurer's PerspectiveInsurers of fine art hear lots of reasons and excuses in their kind of work. Practically as many as third-grade instructors.

A pipe broke and sprayed water all over it. The shipping crates weren’t strong enough and broke. The movers dropped it. At some point, a pet is most likely to have eaten at least one collector’s painting.

But when it comes to securing and protecting the value of one’s art, the way a piece was damaged does not matter. What does matter a thousand – perhaps a million – times more is how the owner can go about bringing back the piece’s value – or recovering it if the piece is considered a total loss.

Safeguarding art’s monetary value isn’t really as easy as it may appear. There is a “book” value to your car, which assists insurance companies to decide if the cost of repairs will be higher than the total value of the vehicle. The worth of broken art, ornamental arts and antiques is more elastic and might result in disputes between owners and insurers.

“It’s always a fragile topic of discussion,” explains president of the New York art brokerage company DeWitt Stern, Steven Pincus.

What follows is a look at exactly what every art owner ought to find out about damage and restoration in the world of personal art collecting, and how owners can secure their pieces – and wallets.

 

Examining the damage

When everything goes as planned, the insurance adjuster will inspect even the damaged artwork, then a conservator provided by the insurers will see if it can be fixed and at what cost. Assuming the expense isn’t substantially more than the piece’s value, the artwork is quickly given to the conservator to start treatment.

“You don’t want a long hold-up since that might make issues much worse or even extend the period,” Dorit Straus explains, retired global fine art manager at Chubb, a leading art insurance company.

After repairs are made, an appraiser with expert knowledge in fine art or a dealer in the kind of art will evaluate the object to figure out if the value of the now-repaired work’s value has declined and by just how much.

This is where many troubles can start.

“There is no mathematical formula,” states Chicago-based insurance adjuster, Robert O’Connell. “The artwork could have a small tear in a canvas, but it matters more if the tear is at the center of the piece or right on the corner or edge”.

A policy for fine-arts normally will cover the whole cost of remediation and, if there is, say, a 30 % loss of value because of the damage, the insurance company will pay the insurance policy holder 30 % of the insured value.

When there are arguments about values sent by an appraiser for the insurance company and another by the insurance policy holder, many fine-art-insurance policies have arbitration clauses that generate a third appraiser to examine both appraisals.

With greatly damaged older artworks, the insurance industry’s fine-art appraiser or specialist may decide not to say that an object has actually been ruined, “unless it is no longer identifiable’’, states Chubb’s Ms. Straus. “Even severely tarnished works might retain cultural significance, although determining what that works out to in actual dollars isn’t really that simple”. With such rapid advancement in technology over the past century, we have been able to offer state-of-the-art art storage solutions even for the oldest of works, in attempt to prolong the life of world famous art pieces.

Choosing if a work can be repaired and if it keeps any value can be even more complicated when the artist is still living. Some artists might offer to fix their own works or want to choose and monitor a conservator, while others might hold the view that their creations would never ever be the same, asking that their names not be connected with the artworks.

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