Top Management Tips

Month: February 2018

Marketing and Managing a Basketball Team

Your team might not be competing in the top leagues but simply because you’re not Real Madrid, the L.A. Lakers, New Zealand All Blacks or Boston Red Socks that doesn’t stop your team from getting the recognition and support it deserves.

Could anything be better than hearing the sound of cheering supporters at your gamesor having new players in line waiting for a place in the team roster or even more, have sponsors yearning for you to have the name of their brand on your team basketball jerseys?

Regrettably, all of this would not just happen magically, time and effort have to be put in place if you really want to stand out there. However, the good news is that many affordable and sometimes freeways exist by means of technology to promote your sports team.

In this article, we’ll look into a few marketing ideas you can implement in your sports team both on and off the web to attain the fame, support and fans you so desire.


 

1. Develop a Free Professional Website Using WordPress

What do you think anyone would do when they hear your team name at first instance and want to find out more about your team? More often than not, the first place anyone would want to hear your team name at first instance and want to find out more about your team? Your guess is as good as mine, they’ll Google it up.

At this stage of technological advancement where virtually everyone owns a smartphone and has access to the internet, they wouldn’t hesitate to search the web for information on any subject they desire.
It is therefore very important that you take advantage of the internet and market yourself.

 

Not to get any valid information about your team from is your team’s website. By having a professional team website, you can make a very good first impression to information seekers. The possibility also exists that potential sponsors would make a first stop at the team’s website. If for any reason your sports team doesn’t have a website yet, you can worry less as it has become even much easier for a layman to create a website without being a highly advanced web agency. By using WordPress, in just a few minutes anyone can create a professional website.

Being an open source platform and completely free to use remains one of the greatest reasons for the widespread success of WordPress. Additionally, there’s the availability of a wide range of free high-quality themes that can give a website a totally unique look in just a click.

Functionality can be further extended on WordPress platform by using plugins that can perform almost any imaginable task, consult professional website designers for pointers on how to get the most out of WordPress.

2. Build an Email Newsletter

Email is an important communication and marketing tool that has been around for a long time. You can easily set up and manage professional email newsletters by using providers such as MailChimp. This service is completely free to use up to 2000 subscribers. To keep players, fans, and volunteers well informed about upcoming events, games and other activities, email is a very handy tool.
It is also a very effective means to keep in touch with your most loyal fans and send them such items as thank you notes, exclusive content as well as bonus material just to let them know you appreciate them.
How can you tell who is your closest fans?
Just as in your everyday internet usage, you only give out your email address freely and without much thought to things you trust and have interest in, right?
Hopefully, your answer was ‘Yes’.
This applies to other people too. If they choose to sign up to your email list, it simply means they have trust and interest in you, and you should accord such people their well-deserved respect.

3. Have a Social Media Presence

As of today, almost everyone belongs to one social media platform or the other.
You can imagine that I and my mum are Facebook friends. That summarizes it all!
Other than their wide audience, another great feat of social networks is that almost all of them are free to use. Consequently, they can serve as a cheap means to promote a sports team.
Fans can connect directly with their favourite teams using the available social networks, interact with players and keep abreast with important news and happenings in the team. Build your presence and soon enough everyone will be able to recognise your teams’ basketball shirts from a distance.

4. Word of Mouth Marketing

Prior to applying social networks and website, why not leverage one of the oldest marketing means known to humanity? You have connections to a large extended network of families, acquaintances, and friends of your team members although this is determined by the size of your team. People known personally by you or others are often excited to show support. Why not try to indulge them? This can simply be done by asking players, club members and volunteers to spread the word about any upcoming events and games.

For this to work out, you must first of all actively keep everyone informed as your club members can only tell others of things they themselves are aware of.
You can leverage the already mentioned mailing list to keep your loyal fans informed at all times and kindly ask them to pass on the information to others.
This can also be applied to online marketing measures. For instance, you can ask family members to invite their own friends to Facebook events.

4 Tips to Market Your Photography Business

You have started your dream photography business and now awaiting clients to hire you. Please do not waste your money on traditional adverts such as an ad in a magazine or newspaper, they are mostly worthless. I have tried them all and realised that they don’t work especially when there are so many free photography marketing tools you can make use of.

The advent of social media has revolutionised virtually every industry and instead of wasting your money on advertising that won’t make your long-term dreams comes true, use the social media and digital trend to gain attention for a much lower cost.
Imagine having many people going crazy with your photography business to the extent that they keep sending the friends and love ones your way. Thinks about what it would be when you show up in search engines like Google for your desired result. Think about having so many people finding your business to meet your profit goals without spending a huge amount of money on advertising. Learn how to develop your brand marketing in a meaningful way for your photography business.

1. Google Business Pages

Ensure you add your location to your keyword such as Wedding Photographer Dandenong Ranges so people can see what they are searching for. When you search on Google and include a location, the search engine platform adds you to their business listings. They put the listings BEFORE the organic listings in their rankings. These listings are free, so go and get one now!
If you want to show up in the local listings, it is crucial to completely fill out your profile and start getting reviews. Ensure you upload some images too as they usually show up in the search results. When people are searching for a photographer, you will be seen easily on Google search engines. Images that are clear and represent your business are crucial as clients will want to see examples of your work before hiring you.

2. Automate your Social Media posts

A super powerful way to promote your business is using social media sites such as Facebook, Twitter, Snapchat, Pinterest, Instagram, and Tumblr.
While these social media platforms can be beneficial, they can also be distracting and you have to be super careful not to waste a bunch of time on these platforms. For instance, you can post on your business page on Facebook and may end up watching funny videos a few hours later, thereby forgetting to post to other platforms. IFTTT is a free software that allows you to automate your posts and will prevent you from wasting much time. By using IFTTT, you can post on a platform and then have it automatically post the same content on other platforms. This is how to get the best response while wasting the least amount of time.

3. Blog as often as you can

One of the best ways to let Google know th

at your site is still active (which gives you better rankings) is to have fresh content on your site. Customers on the other hands w

ill know that that you are busy and also mean business. I often wonder if a business is still running when their site hasn’t been updated for months
If you don’t have many shots, show some personal work or spread out your posts (do a few images one at a time instead of all in one big post). It is very important that you post contents that your clients are eager to know. For instance, portrait photographers may post about what to wear to a session whereas wedding photographers may want to put out a series on their blog with tips for brides for having better wedding photography (such as not getting ready in a church kitchen or hiring a professional lighting company). Your customer’s values you and see you as an authority on a subject. You could blog about various relevant subjects such as lighting tips for better photography or the most popular Melbourne wedding photo locations for summer.
Ensure your website is SEO optimised for search engines so that can attract clients who are searching the internet for a photographer like you.

4. Network with other professionals
Use the power of networking to improve your photography business by getting involved with other professionals in your local area. Business owners are usually loyal to each other especially when you are also promoting their businesses to your clients, and they’ll be sure to reciprocate.

It is also essential that you network with other wedding professionals to share ideas about the photography industry. Sharing clients doesn’t mean you have to compete for them. Marketing and business branding are critical activities for your business and ensure you leverage the above opportunities to increase the visibility of your company.

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