Content writing and sales copywriting are among the most popular services that businesses outsource. It’s the cornerstone of this content advertising process that has been proven highly effective in generating inbound traffic for business. If your articles frequently provide relevant, usable and technical answers, more people will respect you as a professional and will favourably patronize your providers over others. A company has two options for generating digital content. The first choice is to set up and fund an in-house content writing team. The second solution is to outsource content writing to a third party supplier. The best option is to outsource content writing to a third party service provider and there are 3 reasons for this:

Lower Cost Alternative

Outsourcing streamlines cost by capitalizing on relative cost advantages. When you outsource gift, you simply pay for total productive hours worked, you do not pay benefits and they’re accountable to their own costs of the company. When you put up an in-house content writing team, you pay a fixed salary and benefits to all team members. You also incur extra costs per item on your monthly budget. This includes rental distance, Internet bandwidth usage, supplies and power.

On Time Delivery

Third party service providers are very professional because they understand the value of getting content published on time. Since content production is their core competence and main enterprise, third party service providers can better focus on the quality and timeliness of its deliverables. Given these advantages, how should you outsource content writing for your enterprise?

Outsource SEO

Search Engine Optimization helps your articles get found online. Including web copy, blogs and posts, which are posted on your site, social media and relevant community blog websites. The search engine optimization professional will research the best keywords for your content author to use. In case you have an existing web developer, SEO will have the keywords incorporated in descriptors; meta and title tags to boost the visibility of your site.

Search Engine Optimization is a growing profession because it is an ability that it is in good demand. You can discover good candidates in freelancer websites, online job markets or connect with professionals in social networking networks like LinkedIn. Outsource your content writer. Content writing is among the most popular online tasks. You may locate candidates for articles writing on online job sites, community billboards, social networking networks and freelancer websites. However, not all of them are great.

So as to find the best content author for your company, you have to outline your qualifications:

  • High degree of proficiency in spoken and written English
  • Appreciable degree of knowledge in SEO principles
  • Ability to write in different styles such as;
    • Informative Story-Telling
    • Undertakes comprehensive study
    • Patient, meticulous and detail oriented
    • Disciplined with deadlines
    • Ability to write short form and long form content

It’s well within reason to check the writing ability of the candidate. It’s wise to cover this test to relieve concerns you might be a scammer. If a candidate fears you’re scamming to have a free article, you might not elicit their very best performance. It’s not enough that you can find content Writers and SEO professionals that match your qualifications. You should choose the selection process one step further by conducting due diligence steps such as:

  • Contact preceding customers
  • Run a simple Google check
  • Assess their social networking accounts

Content writing is not just about finding good writers and asking them to create blogs, and posts. The practice is much a science as it is an art. Theoretically, content promotion is more of a procedure than a digital strategy. Demand patterns have become unpredictable because preferences can be affected by social networking, and other online channels. That being said, when you outsource content writing for business, you need to know that the content should not remain stagnant. It should remain dynamic just as markets and your audience continue to evolve.