Top Management Tips

Month: October 2017

Business Content Writing and Sales Copywriting

Content writing and sales copywriting are among the most popular services that businesses outsource. It’s the cornerstone of this content advertising process that has been proven highly effective in generating inbound traffic for business. If your articles frequently provide relevant, usable and technical answers, more people will respect you as a professional and will favourably patronize your providers over others. A company has two options for generating digital content. The first choice is to set up and fund an in-house content writing team. The second solution is to outsource content writing to a third party supplier. The best option is to outsource content writing to a third party service provider and there are 3 reasons for this:

Lower Cost Alternative

Outsourcing streamlines cost by capitalizing on relative cost advantages. When you outsource gift, you simply pay for total productive hours worked, you do not pay benefits and they’re accountable to their own costs of the company. When you put up an in-house content writing team, you pay a fixed salary and benefits to all team members. You also incur extra costs per item on your monthly budget. This includes rental distance, Internet bandwidth usage, supplies and power.

On Time Delivery

Third party service providers are very professional because they understand the value of getting content published on time. Since content production is their core competence and main enterprise, third party service providers can better focus on the quality and timeliness of its deliverables. Given these advantages, how should you outsource content writing for your enterprise?

Outsource SEO

Search Engine Optimization helps your articles get found online. Including web copy, blogs and posts, which are posted on your site, social media and relevant community blog websites. The search engine optimization professional will research the best keywords for your content author to use. In case you have an existing web developer, SEO will have the keywords incorporated in descriptors; meta and title tags to boost the visibility of your site.

Search Engine Optimization is a growing profession because it is an ability that it is in good demand. You can discover good candidates in freelancer websites, online job markets or connect with professionals in social networking networks like LinkedIn. Outsource your content writer. Content writing is among the most popular online tasks. You may locate candidates for articles writing on online job sites, community billboards, social networking networks and freelancer websites. However, not all of them are great.

So as to find the best content author for your company, you have to outline your qualifications:

  • High degree of proficiency in spoken and written English
  • Appreciable degree of knowledge in SEO principles
  • Ability to write in different styles such as;
    • Informative Story-Telling
    • Undertakes comprehensive study
    • Patient, meticulous and detail oriented
    • Disciplined with deadlines
    • Ability to write short form and long form content

It’s well within reason to check the writing ability of the candidate. It’s wise to cover this test to relieve concerns you might be a scammer. If a candidate fears you’re scamming to have a free article, you might not elicit their very best performance. It’s not enough that you can find content Writers and SEO professionals that match your qualifications. You should choose the selection process one step further by conducting due diligence steps such as:

  • Contact preceding customers
  • Run a simple Google check
  • Assess their social networking accounts

Content writing is not just about finding good writers and asking them to create blogs, and posts. The practice is much a science as it is an art. Theoretically, content promotion is more of a procedure than a digital strategy. Demand patterns have become unpredictable because preferences can be affected by social networking, and other online channels. That being said, when you outsource content writing for business, you need to know that the content should not remain stagnant. It should remain dynamic just as markets and your audience continue to evolve.

 

Business Advice: Networking, Mentoring, and Support

Small businesses should get the most out of experience available — knowledge is power and so is receiving business owner advice. Build your knowledge at which you can and do not enter something with your eyes shut. Brief yourself, get briefed by other people and in the event that you still have knowledge gaps, work with those who can fulfill them. If you can, reach out and be proactive to find your perfect mentor: I have quite a few mentors, I have always had mentors throughout my professional career. They tell me how it is, as they are frank and honest. They will help me but will not take the decisions for me. I believe that the mentor-mentee connection is a very personal one and one that must be worked at. If it’s a good one, it’s mutually beneficial and can open doors for you and your company.

You need to reach out and be proactive. Very good business mentors are busy running their companies. You need to attend important events — and might need to attend more than one to meet the ideal mentor, to network or to gain support for your business. If you discover someone you get on with and respect, never hesitate to ask them questions about who they are, and how you both may be able to help each other out within the networking field. To do this right, you have to know what networking really is: media is a connection. You can’t consider it in any conventional sense, you cannot box networking; you cannot explain it away using jargon. Networking with, and mentoring as small business advisors in its broadest sense is extremely easy, effective, and is about helping and supporting people.

A few quick top tips:

  • Help others, you never know who you will meet and who they know.
  • Attempt to work out which sort of networker is sitting before you.
  • Do not go into media events with the ‘what’s in it for me’ mentality, rather, connect and network with others with a positive mindset.
  • Developing a networked community takes time and dedication, do not think it will happen overnight, you have to work for it!
  • Be truthful with your answers, if you can not help somebody, say so.
  • Think dynamically about who you may be meeting, if you can not help them, perhaps someone in your network may.
  • Be engaged, do not be dismissive, do not forget the person you are talking to is passionate in their area too, and may just be looking to expand their own network.

When times are tough expert advice is invaluable. Some of the most advanced and fast growing companies have started up during recessions, since it is when markets change, existing suppliers fall out and the following recovery could give a boost to growth. However, economic conditions can be volatile and opponents can be very defensive about their rankings, so advice is vital. Financial management is critical since the creditworthiness of consumers can be unpredictable and when you sell on credit, you will need to make certain that you will get paid. A good accountant can make a major

difference and as a lender, we like to see that companies have sound financial systems and guidance.

Think hard about who will be the best match for your group. The best piece of advice I ever had was to be certain that you work with a group that matches your abilities and attributes. Do not recruit in your own picture. That way you compensate for any weaknesses, learn from their strategies and provide yourself the ability to play to your strengths. The same applies to a community or mentoring relationship.

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